Facebook launches new program to lure Twitch-style game streamers

Facebook is continuing to move into game streaming with a new program designed to attract notable creators to the social network. Today the company revealed its “gaming creator pilot program,” which it says is a “concerted effort” to work with streamers and tailor Facebook to better suit their needs. Among the program’s goals are helping streamers build communities on Facebook, creating new tools specifically for live streaming games, and utilizing other Facebook platforms like Instagram and Oculus. The company says that it is “actively exploring ways for fans to back their favorite gaming creators via payments during select live streams on Facebook.com.”

While details are slight right now, the pilot project sounds a lot like Twitch’s…

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